![]() It‘s available on Android, iOS, Windows, macOS and Linux. What Is the Brave Browser?īrave is an open-source web browser developed by the creators of Brave software. ![]() Finally, advertisers will be able to target their audiences efficiently, based on preferred interests, and avoid fraud since blockchain helps improve security levels for users. Publishers will find a new source of revenue in the form of BAT tokens. Users will gain the advantages of privacy, and advertisements which are better aligned with their interests. The developers of BAT believe that tracking user interaction with the digital content and storing that data in a distributed ledger will help improve advertising experiences for Brave users, advertisers and publishers. ![]() Intended to improve advertising in the digital world, it’s based on user attention, which is essential for advertising companies operating in the digital age. The BAT token is used as a currency on the Brave web browser and is exchanged between users, advertisers and publishers. Built on the Ethereum blockchain, BAT is integrated natively into a custom web browser called Brave. BAT was created by Brendan Eich, the creator of JavaScript and co-founder of the Mozilla project. What Is a Basic Attention Token?Ī Basic Attention Token (BAT) is a cryptocurrency/token that aims to level the playing field in the digital advertising landscape. Now, let’s learn more about the Basic Attention Token. It tells us the factors that need to be considered before investing, and helps us understand how crypto supply and demand works. Tokenomics, a term that combines the words “token” and “economics,” is the study of tokens. ![]() Before deciding whether to invest in the Ethereum-based Basic Attention Token, it’s helpful to understand the tokenomics behind it. Within the cryptocurrency industry, the concept of tokens became more well-known after Ethereum was created. A token, otherwise known as a “cryptocurrency” or “crypto asset,” is a trading asset that also serves various functions in the context of a network.
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